Guide · Subscriptions
How do I stop subscribers cancelling on Shopify?
Turn on a cancellation flow in Supr: subscribers who click cancel in the portal are asked why, and each reason can carry its own counter-offer, such as a discount, a skip, a pause or a different frequency.
Step by step
- In Shopify, open Supr Bundle & Subscription App > Grow and open Cancellation flows.
- Open the Default cancellation flow and add 4 to 6 reasons, or start from a template.
- For each reason, tick Add a counter-offer for this reason and choose the response: a discount or reward, a pause, a skip, a delayed charge, a frequency change or a product swap.
- Optionally show a final screen with the subscriber's savings, orders and rewards so far.
- Set the flow to Active and click Save. Do the same under Pause flows for pause limits and win-back emails.
Good to know
- An accepted discount goes onto the subscription straight away, with no code to type, for the number of orders you choose.
- A cooldown stops the same subscriber claiming offers again and again, and offers can be shown only to some subscribers.
- Win-back emails go out 14, 30 and 60 days after a cancellation, the later ones with an optional discount.
- Each subscription option can have its own flows, and the reasons subscribers give are reported in the app.
Every setting is covered in the help center: Cancellation and pause flows.
Install on ShopifyRelated guides
- How do I add subscribe and save to my Shopify products?
- How do I sell a monthly or weekly subscription box on Shopify?
- How do I sell bundles on subscription on Shopify?
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