Subscribe and save
Shoppers get a discount for repeat deliveries every few weeks. You can change the discount after a few orders, if you like.
How it worksSubscriptions
Shopify subscriptions with every bundle type built in
Every subscription type, retention flows and a full customer portal: 91 subscription features in one app. Every kind of bundle is built in: buy more and save more discounts, build-your-own boxes, buy 2 get 1 free, ready-made sets and free gifts, sold one-time or on subscription from the same offer.
- Subscribe and save, prepaid, boxes
- Customer portal included
- Retention flows built in
Renews automatically
91subscription features
5kinds of subscription
1app, bundles included
100+languages for the widget
Subscription types
Every kind of subscription, in one app
Sell the way your product is used: a refill every few weeks, a prepaid gift, a free trial, a curated box.
Pay upfront, or give as a gift
Customers pay for several deliveries at once (called prepaid), or send a subscription to someone as a gift.
Free trial, then refills
A free or cheaper first order, or a starter kit followed by regular refills.
A different product each time
Each delivery ships the next product on a list you set, like a different roast each month.
Surprise and curated boxes
A new box you choose, or a mystery one, every week or month.
Also called subscription boxes
How it worksHow it works
From offer to first repeat order in three steps
- 1Create an offer
Choose Subscription and the kind: subscribe and save, prepaid, free trial, rotating products or a box.
- 2Choose frequencies and discounts
One option per delivery frequency, each with its own discount.
- 3Customers subscribe and manage it
Subscribers skip, swap or pause in the customer portal, and repeat orders charge through Shopify.
After checkout
Keep subscribers, with less work
The parts that decide whether a subscription lasts are built in, not a second app.
A customer portal
Skip, swap, pause, reschedule and edit, inside Shopify customer accounts.
Cancellation flows
A different offer for each reason a subscriber gives for leaving.
Journeys
Automations such as a seasonal break or a product update after the first order.
Failed payment recovery
Failed payments are retried automatically, and customers get a one-click request to update their card.
Loyalty rewards
Discounts that grow the longer a customer stays.
Analytics
Monthly subscription revenue, how many subscribers leave, what each customer is worth and how payments perform, with export.
The details
How subscriptions work
What does a Shopify subscription app do?
A subscription app lets shoppers choose a delivery frequency on the product page and get the order again on that schedule, charged automatically through Shopify checkout. Supr adds the subscription options to your product pages, gives subscribers a portal to manage their own subscription, and keeps them longer with cancellation flows, loyalty rewards and automations.
Every bundle type is built in, so the same product page can sell packs, boxes and sets one-time or on subscription.
Which kind of subscription fits my store?
| Type | What it does | Example |
|---|---|---|
| Subscribe and save | Delivered on a schedule, usually for a discount | Every 4 weeks, 10% off |
| Pay upfront (prepaid) | Several deliveries paid upfront | 6 months of coffee, paid once |
| Gift subscription | A prepaid subscription sent to someone else | 3 months of tea for a friend |
| Free trial | The first order free or discounted, then the normal price | First box free |
| Starter, then refills | A starter product once, then its refills | A razor, then blades every month |
| Rotating products | Each order ships the next product on a list | A different roast each month |
| Subscription box | A new curated or mystery selection every week or month | The October snack box |
How do I set up subscribe and save?
Create an offer, add one subscription option per frequency and give each its discount. Frequencies can be any number of days, weeks, months or years. The discount can be a percentage, an amount off each product or a fixed price, and it can change after a set number of orders, for example 10% off the first 3 orders, then 15%.
The options show on the product page next to one-time purchase, and you choose which is selected by default.
What can subscribers do themselves?
Subscribers manage their subscription in the customer portal, inside Shopify's customer accounts or on a page of its own. You choose which actions are allowed:
- Skip or reschedule the next order, or ship it now
- Swap a product or variant, add products, change quantities
- Change the delivery frequency, within the options you sell
- Pause and resume, with limits you set
- Edit a build-a-box and see the new price before saving
- Update the address, delivery method and payment method
- See past and upcoming orders, and how much they have saved
How do I reduce subscription cancellations?
Turn on a cancellation flow: when a subscriber clicks cancel, they are asked why, and each reason can carry its own counter-offer, such as a discount, a skip, a pause, a different frequency or a product swap. An accepted discount goes onto the subscription straight away, with no code to type.
Pause flows set limits and send a reminder and a win-back offer, and win-back emails go out 14, 30 and 60 days after a cancellation. Failed payments are retried on a schedule you set, and you choose what happens after the last retry.
Can subscriptions change automatically over time?
Yes, with journeys: automations that run on subscription events, such as a subscription starting or an order being paid. A journey can change the frequency after the first orders, move a starter product onto its refills, start a loyalty program or update the shipping address. Loyalty rewards can be given by number of orders or by spend.
Can subscribers buy bundles?
Yes. Every kind of bundle is built in: buy more and save more discounts, build-your-own boxes, buy 2 get 1 free, ready-made sets and free gifts, sold one-time or on subscription from the same offer. A subscribed bundle keeps its bundle discount on every repeat order, or for the first orders only if you choose.
How do I move subscribers from another app?
Supr has ready-made importers for Recharge, Seal and Shopify Subscriptions: export your subscriptions and upload the file, and subscribers keep their schedules and prices. For other apps, our team plans the move with you from their export. In most migrations saved payment methods stay with your store, so subscribers do not enter their cards again.
What to look for in a Shopify subscription app
- Native Shopify checkout, so subscriptions use Shopify Payments and your normal checkout.
- Every subscription type you might need later: prepaid, gifts, trials, refills, rotating products, boxes.
- A self-serve customer portal, so subscribers change things without emailing you.
- Retention tools included: cancellation and pause flows, win-back, failed payment recovery, loyalty.
- Bundles in the same app, so packs and boxes can be subscribed to without a second app.
- Integrations with Klaviyo, Omnisend and Shopify Flow, and an API.
- Every feature on every plan, so you do not unlock tools plan by plan as you grow.
Supr does all of these. See every feature.
Subscriptions in practice
How stores like yours use them
Coffee
subscribe and save every 2, 4 or 6 weeks, with a rotating roast of the month for explorers.
Supplements
a starter tub, then refills, with packs of 3 on a 3 monthly schedule.
Beauty
a free trial size first, then the full size every 2 months.
Snacks and gifts
a monthly mystery box, also sold as a 3 month prepaid gift.
Pet food
delivery every 4 weeks, with subscribers skipping or swapping flavours in the portal.
And more
Also on every plan
- Cancellation flow with reason survey
- Pause flow with limits / auto-resume
- Event-triggered automation builder
- Built-in subscriber loyalty rewards
- Portal and cancellation screens show how much the subscriber has saved
- Swap product / variant
- Change frequency
- Klaviyo integration
- Shopify Flow triggers / actions
Add bundles to your subscriptions
Buy more and save more discounts, build-your-own boxes, buy 2 get 1 free and ready-made sets are in the same app, and every one can be sold on subscription.
Questions
How do I let customers choose monthly, every 2 months or every 3 months?
Add one subscription option per frequency to the offer, each with its own discount, and pick the products it applies to.
Which frequencies can I offer?
Any number of days, weeks, months or years, such as every 30 days, every 2 weeks or yearly.
Can subscribe and save be selected by default?
Yes. Click Make default on the subscription option you want, or on one-time purchase to keep that as the default.
Can the discount change after a few orders?
Yes. Add a discount change, for example 10% off the first 3 orders, then 15% from the 4th.
Can customers skip, swap or pause on their own?
Yes, in the customer portal, with the actions you allow and limits such as a cutoff before the next order.
Can I offer a free trial?
Yes. A free trial option makes the first order free or discounted, then charges the option's own price.
Can I sell gift subscriptions?
Yes. A prepaid, one-off option can be sent as a gift: the buyer enters the recipient's email and a message, and the recipient gets an email.
Do subscriptions use Shopify checkout?
Yes. Subscriptions are sold through Shopify's own checkout and renew through Shopify.
Can I move my subscribers from Recharge or Seal?
Yes. Supr has ready-made importers for Recharge, Seal and Shopify Subscriptions, and our team helps with other apps.
Does it work with Klaviyo?
Yes. Every subscription event can start a Klaviyo or Omnisend flow, including SMS steps, and Shopify Flow has triggers and actions too.
Start selling subscriptions
Install the app, create an offer and see it on your store in minutes.