Article · Coffee

How does a coffee roaster offer weekly, fortnightly or monthly deliveries with rotating beans on Shopify?

A coffee roaster puts three subscription options in one Supr offer: every 1 Week, every 2 Week and every 1 Month, each with its own Discount and its own Free shipping switch. For rotating beans, add an option of the Rotating products type (each order ships the next coffee on a list), and give new subscribers a Free gift on their first order only.

Who this is for: For coffee roasters setting up subscriptions at several delivery speeds, with a rotating bean and a gift on the first order.

The example used here

A roaster sells a $16 bag of coffee. Heavy drinkers want it weekly, most want it every 2 weeks, and some want a bag a month. The weekly option gets 15% off with free shipping, every 2 weeks gets 10% off, and monthly gets 5% off. New subscribers get a free sample bag with their first order. The numbers are only an illustration.

Step 1: one offer, three frequencies

  1. In Shopify, open Supr Bundle & Subscription App > Offers, click Create offer, choose Subscription and then a Standard subscription option.
  2. Edit the first option: set Repeat order every to 1 and Order intervals to Week, and set the Discount to a percentage, for example 15.
  3. Click Add subscription option. Set 2 Week at 10%, and click Add subscription option again for 1 Month at 5%.
  4. Click Make default on the one you want pre-selected on the product page.
  5. Click Save.

An offer holds as many options as you like, so keeping all three frequencies in one offer is the usual setup. The shopper sees them side by side and picks one.

Step 2: shipping per option

Free shipping is a setting on each option. Open the weekly option, click Free shipping under Price and payment and turn it on. The first order and every repeat order on that option ship free, while the other two options charge shipping as usual. Existing subscriptions are not changed when you turn it on or off.

Tell shoppers on the product page by adding a Benefits line such as "Free shipping" to the option, because benefits are text only. Shipping rates for the options that charge shipping come from your Shopify shipping settings, or from a subscription shipping profile (profiles are attached to offers, not to single options).

Step 3: rotating beans

  1. Click Add subscription option and choose the Rotating products type for the option that should rotate, for example the monthly one.
  2. Click Add products, pick the coffees and their variants, then drag the steps into the order they ship. The first step is the one bought at checkout.
  3. Under Which variant ships, choose Follow the customer's choice (they keep the options you tick, such as grind size) or The same variant for everyone.
  4. Choose what happens After the last step: start again, stay on the last one, or expire the subscription. Set the price it charges, and save.

Each order moves the subscription to the next coffee on the list. An option has one type, so a Standard weekly option and a Rotating monthly option can sit in the same offer. If you want a different coffee every month and a fixed day each month, see How to run a monthly art supplies club on Shopify, which uses a box with a fixed date.

Step 4: a gift on the first order

  1. Open the option that should carry the gift, click Free gift and turn it on.
  2. Click Add a gift, pick the sample bag, and set its Quantity.
  3. Under Gift applies to, choose First order only. The gift ships with the first order and then comes off the subscription.
  4. Set When a gift is out of stock to Show this option as sold out or Skip the gift and still sell, then click Save.

The gift is free alongside a product from this offer on that option only, so a shopper who buys one time or picks another option does not get it. The gift shows under the option on the Lure, Aurora and Checkbox designs, so pick one of those on the Design page if you want shoppers to see it. While an option with a gift is selected, express payment buttons such as Shop Pay are hidden and Buy it now stays.

For a reward that starts later, such as a free bag on the 3rd order, use a loyalty program instead of a first-order gift.

What each option costs

OptionDiscountPrice per bagShipping
Every 1 week15%$13.60Free
Every 2 weeks10%$14.40Your Shopify rates
Every 1 month5%$15.20Your Shopify rates

Illustration only. A percentage scales with the quantity in the subscription, which is why it is the safest discount type.

What subscribers can change

Under Settings > Customer portal you choose whether subscribers can skip, pause or change plan. With Change subscription plans on, a subscriber can switch to another option available for that product, for example from weekly to monthly. Try it on a test subscription to see the new price before you tell customers. For bundles of several bags with a discount on every repeat order, see Coffee subscription bundles: what to charge on repeat orders.

Questions

Can weekly subscribers get free shipping and monthly subscribers not?

Yes. Free shipping is a switch on each subscription option.

Does a rotating option follow the customer's grind choice?

Yes, if you choose Follow the customer's choice under Which variant ships and tick the options they keep, such as grind. Otherwise one exact variant ships to everyone.

Does the first-order gift come back every order?

Only if you choose Every order (ongoing). First order only removes it after the first order, and A set number of orders removes it after that many.

Can I offer an every 3 weeks option?

Add another subscription option with 3 and Week. You can have as many options as you like in one offer.

Every setting is covered in the help center: A Beginner's Guide to Subscription Offers.

Choosing an app for a coffee or tea store? See the best Shopify subscription app for a coffee or tea store.

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