Article · Skincare

How does a skincare shop sell a cleanser, serum and moisturiser set at 20% off with a free travel bag?

A skincare shop sells a ready-made set (the app's name is a Fixed bundle) in Supr Bundle & Subscription App: one option holding the cleanser, serum and moisturiser with a Bundle price of Percentage off 20, plus a Free gifts entry for the travel bag with Gift applies to set to First order only. The shopper buys the set as one choice, and the bag comes with the first order and never repeats.

Who this is for: For skincare and beauty shops that want to sell a ready-made routine, such as cleanser, serum and moisturiser, with a free gift on the first order.

The example used here

A skincare shop sells a cleanser at $24, a serum at $38 and a moisturiser at $32. Bought separately they cost $94.00. As the routine set at 20% off they cost $75.20, and a travel bag worth $12 comes free. The prices are an illustration, use your own.

Set it up

  1. In Shopify, open Supr Bundle & Subscription App > Offers, click Create offer and choose Bundle (or Bundle + Subscription if shoppers can reorder the set).
  2. On Choose a bundle type, filter by Fixed bundle and pick a starting point, or add an option of type Fixed bundle.
  3. Set Bundle price to Percentage off and enter 20.
  4. Click Add a product under Bundle products three times: cleanser, serum, moisturiser, each with Quantity 1.
  5. Give the option a Title such as "The 3 step routine" and, if you like, a Badge such as "Best value".
  6. Click Free gifts on the option, turn it on and click Add a gift to pick the travel bag with Quantity 1.
  7. Set Gift applies to to First order only and How gifts are given to Give every gift.
  8. Click Save.

Variants and the price

Customers can choose a variant of each product where you allow it, for example a serum in 30 ml or 50 ml. Under each product, the "X of Y variants" link lets you narrow what the set may use. Tick just one to fix the variant, so the shopper gets no choice there.

The Savings chip set to Automatic counts both the money off the products and the value of any free gift the option adds, so the shopper sees the whole saving. Each gift is its own row at the bottom of the option, with its normal price struck through and the word Free, which you can reword under Design > Labels.

Give the set its own page

You do not need a separate bundle product, because the options show on the product pages the offer targets. If you would rather market the set on one page of its own, create an ordinary Shopify product for it with its own photos and description, then under Applies to target the offer at that product. Stock still comes from the real products.

What the cart and stock do

If shoppers can reorder the set

On a Bundle + Subscription offer a shopper can subscribe to the set. A gift set to First order only is taken off the subscription once the first order is placed, so the shopper keeps the bag you promised without it arriving free on every repeat order. Choose Every order (ongoing) only if you mean it.

The set price and the subscription discount stack by default: the set sets the price, then the subscription discount comes off it. Turn Apply discount to subscriptions off on the option to keep the 20% to one-time purchases. How repeat order prices behave is covered in How should a coffee roaster price repeat orders, and the same rules apply here.

Checkout may say "This order has a recurring charge for multiple items" on a subscribed set with a gift. That is Shopify's own wording when a subscription order has more than one item. The charge is exactly what the option says.

Test before launch

Place a real test order on a one-time purchase and, if you offer it, on a subscription. Check the three lines, the 20% off, the travel bag at no charge, and that a repeat order does not carry the bag. Compare with Apparel stores: buy 2 get 1 free if you want a free item inside the same product instead.

Questions

Can the free travel bag be a choice between several gifts?

Yes. Set How gifts are given to Let the customer choose and set Gifts the customer picks. Add more gifts than the number they pick.

Will the travel bag come with every repeat order?

Not if Gift applies to is First order only. It is taken off the subscription after the first order.

What if the travel bag runs out?

Choose what the offer does under When a gift is out of stock: show the option as sold out, or skip the gift and still sell.

Do I need a separate product for the set?

No. Options appear on the products the offer targets. For a page of its own, make an ordinary product and target the offer at it.

Every setting is covered in the help center: Bundle types: quantity breaks, Buy X Get Y, fixed bundles, and build-a-box.

Choosing an app for a skincare or beauty store? See the best Shopify subscription app for a skincare or beauty store.

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